Tutorial with Beth Richards – 29/01/2021

Main points to consider: What is my audience and what do I want to achieve? As this project is reliant on interactions, think about strategies for gaining followers if you don’t have many.

Below is my slightly revised project outline:

Outline of Project – Imperfect Influencer

A public interaction which only requires one to look, listen and be present. No expectation or requirement to comment or give anything in return. To share honestly and not for promotional or commercial gain.

Outline of project. My audience is everyone, my goal to provide an honest insight into life as a full time artist, an open and generous sharing of information which may inspire or offer practical insight. A document which shares the failures, successes, of creativity and the balance of practical elements involved (galleries/inland revenue/communication/promotion). Whatever the day brings.

• An online journal (using instagram) under the name of ‘twentynineatseven’. There will be no link or name just a short intro/explanation.
• For every day of February I will post a journal entry at seven pm.
• It will be an open insight into my practice as a professional painter with only exceptions made where data protection is relevant.
• After the last post (29/02/2021) the account will be deleted.
• There will be no links to my business (julieellisartist) account other than an initial invitation to join which will be posted on my business page for three days and then deleted. This is to ensure initial followers as from then on this will be reliant on hashtags. Post – E.g.: I have a new instagram page which will serve as an online daily journal for one month only beginning 1^st Feb 2020 (posting daily at 7pm). I hope this will provide an honest insight into my daily life as a painter. It s purpose is to share my creative experience/life with a wider audience and is not for the purpose of self promotion. For this reason this invitation to follow will be deleted in three days and the journal account will be deleted on 29^th February 2021. Follow if you are interested at https://www.instagram.com/twentynineatseven/?hl=en
• There will be five hashtags with each post which will be different every day for the entirety of the project and will not be art related. The purpose of this is to attract followers/interest from random areas of the public. (example hashtags: #beekeepers #coronationstreet #fitness)
• Posts will be brief in terms of word count and simple in content to make them as accessible as possible to all.
• There will also be one instagrammer tagged each day randomly A-Z throughout. I acknowledge that this may cause negative reactions from those who are tagged. In this instance I will un-tag and apologise. Don’t ask permission but apologise profusely.
• Due to the nature of the project and its reliance on interactions to ensure sufficient followers I will follow the first five accounts per day that come up on the random hashtags which I have compiled. In addition I will follow back all who follow the account.
• I will document the project as a physical sketchbook printing daily posts and collating them with my own reflections throughout. This will provide a document which could be insightful for future projects involving public interaction as well as a means of being marked for the module.

Follow here:

https://www.instagram.com/twentynineatseven/?hl=en